Is the free plan really free?
Yes — no card required. The free plan covers one project, the AI idea check, a hosted landing page with email / waitlist capture, and 1 AI ad generation. The free test measures interest — who wants it. To find out whether people will actually pay (the buyer-intent paywall + market-research quiz) and to test more ideas at once, upgrade to Pro.
What do I get by upgrading to Pro?
Pro is $149/year and starts with a 14-day free trial — your card is captured at checkout but the first charge only lands when the trial ends, so cancel any time before then and you pay nothing. It unlocks the buyer-intent paywall (test your real price + payment intent, no charges) and market-research quiz steps, and raises you to 5 projects tested at once and 50 generated ad assets every month. Stripe emails you a receipt and you can cancel anytime.
Is there a monthly plan?
No — validation is a discipline, not a one-week impulse. Yearly keeps you testing ideas all year for less than most tools charge per quarter, and it's still cheaper than one month of building the wrong app.
What if I cancel mid-year?
You keep full access until the end of the period you paid for, then drop back to the free plan. Your projects and data stay safe, so picking up later is one click.
When does Grow launch?
Soon. It adds real Stripe selling and the entitlement API on top of Pro. Existing subscribers will be able to upgrade from the Billing page the day it opens.
Do you charge for ad spend?
No — ad spend goes straight to Meta from your own ads account. Most ideas get a readable signal from $50–150 of spend.
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